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TERO FAMILY

A commitment to excellence renewed every day

Founded on strong human and business values from its beginnings, Tero Family has always been a pioneer in the realm of social responsibility and ethics, through various initiatives respecting culture, diversity, and local best practices. We strive daily not only to offer a high-quality product but also to leave a positive mark on our territory and to undertake a social commitment to our people.

There are two basic premises of Tero Family: to create value for the community by creating value for the company itself. Because we firmly believe that local companies contribute value and service to our community, developing an economic activity that has a positive impact on our towns.

Those of us who work at Tero Family are proud to be able to provide our consumers and civil society in general with increasingly concrete answers, charged with a sense of responsibility towards our environment.

Tero Family has managed to keep alive the passion and commitment to customer satisfaction by producing a superior quality product. The consumer, who over time has developed new tastes and demands, is the focus of attention and the passion that has historically mobilized Tero Family. The winning strategy consists of producing products that people like, anticipating changes in tastes, supporting and guiding them, and anticipating to offer healthier and more rational products.

Therefore, we are confident in offering unique and distinctive products, always with the highest quality and constantly seeking the maximum satisfaction of the most demanding gastronomic consumers.

1930

WE ARE FARMERS

For 6 generations, the Tero Family cultivated the land of our property in Juneda, in the region of Les Garrigues, Lleida.

1958

WE ARE LIVESTOCK BREEDERS

Mateu and Rosa, the 7th generation, started breeding pigs in the courtyard of the ancestral home, with the aim of utilizing the family's production and diversifying.

1992

OWN PRODUCTION

Filo and Cecília, the 8th generation, embarked on the production of their own meats with the goal of 'closing the circle.' Thus, they incorporated the breeding and fattening phases of Duroc pigs into the farms.

2005

INNOVATION AND FOOD CONTROL

We began the process of innovation in the search for unsaturated fats and food control as the basis for innovation, always continuing with traditional feeding. Here begins our own genetics, our Masia Tero De Pagès pig.

2009

MASIA TERO

We incorporate a slaughterhouse and cutting room 6 km from our farms. Masia Tero is born as the brand of the family's products.

2011

IBERIAN CERTIFICATION

We obtained the Iberian certification – one of only two certified slaughterhouses in Catalonia.

2019

NEW FACILITIES

Due to our organic growth and to meet the needs of our customers, we left the facilities where we worked and moved to our new slaughterhouse and cutting room, the Moianès Regional Slaughterhouse. From here, we daily serve our products.

2021

PIONEERS IN EUROPE

In our commitment to leading market innovation, we launched Masia Tero Bio, a pioneering project in Europe for the breeding of organic Duroc pigs.

2022

PRESENT AND FUTURE

We continue to write our story with great enthusiasm and drawing up new projects.

OUR VALUES: People Always at the Center

Tero Family is steadfastly committed to its values, which place people at the center, ensuring complete quality of its products, respect for the environment, social development, and internationalization. Therefore, the central components of Tero Family’s philosophy stand out above all for the care of people and the high quality of the product:

Our Consumer

The quality that matters is achieved at the moment of consumption, which is why we offer the utmost quality.

Our People

We maintain a positive work environment where everyone can develop and enhance their skills and abilities.

Our Products

Quality defines our products, highlighting them as specialties with the potential to become unique offerings.

Social and Environmental Commitment

We enhance sustainability through local initiatives for energy conservation and use high-quality raw materials of local origin.

Innovation

We develop products with creativity, from their definition and production to packaging, treatment, advertising, or distribution.